You don't want to modify the EEPROM contents, but the .hex file and after modification program it back to the controller.
You can edit the hex file with a hex editor or online with eg https://hexed.it/
Then find the string you want to modify and save as eg "felezjoo_mod.hex".
You can edit the hex file with a hex editor or online with eg https://hexed.it/
Then find the string you want to modify and save as eg "felezjoo_mod.hex".
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